The Love & Peace Selvedge is a 12.5oz Japanese selvedge denim that follows our playful Vulgar Selvedge, known for its bold selvedge ID with naughty words. This iteration champions a positive vibe, featuring 'Love" & "Peace" woven directly into the selvedge ID. It’s our way of saying, "Flip the cuff and spread some love." The fabric presents a crispy and rigid raw denim feel, crafted using short slub yarn. While not overly textured, the short slubs gradually reveal themselves as the denim fades, emphasizing distinct vertical fade patterns. The natural veg-tanned leather patch and pocket flasher are creations of Matt Verdier, a talented artist renowned for his psychedelic retro style artwork. Over time, the leather patch will develop a rich patina, evolving alongside the denim to become even more beautiful with age. Proudly crafted in our Canadian factory, these jeans feature contrast stitching, button fly, and silver metallic hardware.
The True Guy is a straight leg fit with a medium rise along with extra room in the seat and thigh that falls straight from knee to hem.
Follow the measurement guide below to find your perfect size. First, measure a pair of well-fitting jeans and compare it to our size chart. It’s important to note that the tag size on most jeans may not line up with the actual measurements, so it's crucial to measure. For detailed instructions, watch our video tutorial or consult the written guide provided here.

Mtn is the best place...the true guy peace and love are beautiful raw denim from montreal ...they fit very nicely ...im 6ft1 230lbs athletic and I wear 36 and bought 36...fits
Like a charm
Went to store and the wonderful clerk helped me try on over 10 pairs of jeans until I finally decided on a pair of these. I got a pair of True Guys size 33 and they've fit me better than any pair of jeans I've ever owned. The material feels high quality and has already broken in to fit me well after 2 days of walking and biking around. The details on the inside of the cuffs and pockets, as well as the unique leather patch are great too, could not recommend enough!